I ordered my first Stanley Tumbler today. I feel I have been inducted into the Tumbler Hall of Fame. After seeing, hearing, and thinking about the insatiable demand for this coveted tumbler, I had to find out what the hype was about.
As a promo company we make it our business to touch, see and sample products for our clients. As we had not yet received any requests for Stanleys I took the giant leap and went to the Stanley and purchased the Quencher H2.0 Flowstate 30 oz. Tumbler.
With a choice of 14 colors, including Core, Holiday, and Limited Editions, I opted for the Rose Quartz because every other color was sold out. Well, Rose, why not?
The description was titillating, to say the least. Tumblers are described as generously sized (but not oversized), easy-carry, comfort-grip, narrow-based, and suggesting how the tumbler may best serve me. A long day of meetings, rowing class, trips out of town. The list describes the hydration challenge, hot-cold hours, and the advanced Flow State lid.
This was the clinker for me. Out of all the tumblers I have purchased, a lid with three options designed to resist splashes, hold the reusable straw in place (no more dangling tongue reaching out for a dangly straw while I'm on the expressway), a drink opening, and a full-cover top, I was sold.
I've got a pet peeve about being able to scrutinously dissect and wash my tumbler lids to rid them of any bacteria that may have been sucked in during the day, especially after 12 hours of refill upon refill. I was hooked on this personal featured bonus.
I'm also a sucker for any company that boasts sustainability; what's the use of having a big tumbler to haul everywhere if there's no drinking water left?
What else reeled me in? There are women in almost every photo on the Stanley website. It's as though there has been some revolutionary awakening that women like to carry their beverages with them, too.
What was the turning point that set Stanley on fire? In 2017, the authors of thebuyguide posted on Instagram featuring the Stanley tumbler that said, "this is the one." That's it.
With more than 175K followers, these three intelligent women believe, "Any brand on the planet that isn't marketing to the 25 to 50-year-old woman is really missing the mark."
At the time, Stanley did not participate with influencers through affiliate marketing in 2017 and directed the women to place a wholesale order of 10,000 cups. The Buy Guide took the risk and sold out all 10K inventory in 4 days, and the rest, as they say, is history!
Was thebuyguide and its 3 leaders the start of it all? Considering what these women did for Stanley and maybe you're thinking of seeking a historic explosion of your brand or enhancing your target audience's connection, what could our woman-owned company do for you?